Luca Merli, 1968, director, photographer, filmmaker. Begins as a photographer in the early 90s, and he is noticed for several exhibitions since 1996, when he also starts directing. ? From 1998 on, he directed several international campaigns and music videos for international and Italian pop stars. Luca has been awarded with some important national and international awards (Thames Television Photographic Competition, Winner of Best Photo Cover for “Amorematico” at the Italian Music Award, Winner of a Key Award for the “Radio Deejay” commercial and for the Telecom “Videotelefono” commercial, Finalist at the “Mezzo Minuto D’Oro”, Bronze Award at the New York Film Festival with the commercial Telecom “Videotelefono”).
Nowadays he works both as director and photographer and for the Italian and international market. In 2002 he founded Block10 together with Roberta Rusconi a well known fashion stylist. Block10 is a small boutique production company.
Block10 produces fashion, short, experimental and action related films. Block10 has been producing four snowboard movies and a surf movie (Onde Nostre, Ruggine 2.5 Turbodiesel, Tasty Water, New City, Locals) all of them have been well acclaimed internationally. The new surf movie “Verso Sud” is now in production.